Summer tips and winter tips are two key moments in the year for customer communication.
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To this effect, ALD asked us to come up with a project believing that the digital approach would enable the company to go further in serving its customers.
Based on this request, we dusted off the tips to give them a more up to date touch.
As the project progressed, we developed communication to create a dialogue with users to get to know them better thanks to a digital approach.