Findus - Lutosa
In the context of the purchase of the Lutosa brand by the Findus group, we were asked to develop the digital presence of both brands.
Our aim was to make the various products coexist in an atmosphere relevant for both brands.
The international Findus group wished to re-establish the values of the group while maintaining the authenticity of the local brand dear to the hearts of Belgian consumers.
We then reviewed the products' digital identity enabling consumers to discover brands and online products.